Stripe reposted this
The easier a product makes your life, the less you may notice it. Think of autosave, a good email spam filter, or noise-canceling headphones. That’s an interesting challenge when you’re building a brand. Link makes checkout faster by remembering your details and filling them in for you. You finish your purchase and get on with your day. Our new Link campaign gives that experience a recognizable signal. The idea starts with something familiar: green means go 🟢. At checkout, green means Link. We’re bringing that idea to life across video, social, podcasts, and outdoor advertising, with a simple message: Link is the smarter way to pay, built by Stripe. Thank you to everyone who brought this campaign to life!