Crafted Agency

Join us in welcoming Mark Conachan, Associate Creative Director, to the Crafted team. Mark comes to us with extensive experience in branding, marketing and communications. His expertise spans multiple creative disciplines — including graphic design, art direction and copywriting — and he’s worked to launch, grow and pivot organizations across Charlotte. We’re excited to see what fresh insights and intelligence he’ll bring to Crafted!

For Manufacturing Day 2026, Crafted Founder and Partner Rob Hawse shares his reflections on the value manufacturers bring to our lives — beyond the physical products they create — and how their curiosity and drive can inspire other industries. 

A sweet spoonful of banana pudding to celebrate our September birthdays. 🍌 Happy birthday, Hannah and Joe!

From acquisitions to reorganizations to portfolio shifts, there are many transformations that OEM companies can go through. But while change is inevitable — and needed — brand confusion for customers doesn’t have to be.   On the blog, we unpack how a solid brand story and the right communications can help customers make sense of a company’s evolution and further encourage their trust in the business. Read the full story here: https://hubs.ly/Q04y2MKW0

Today’s OEM buyers are not casual browsers — they thoughtfully evaluate precise product requirements, search specific phrases tied to their unique operations and do their own research before purchasing.   Our latest blog explores how accurate, consistent product data provides greater search visibility, confidently represents your products and increases consumers’ trust in your brand. Read the full story here: https://hubs.ly/Q04xJswy0

Lathes, spindles, automation technology and more — learn how we boosted our client’s brand awareness by making the world of CNC machining social-friendly. Okuma America Corporation, a leader in CNC machine tools and factory automation solutions, needed to build a strong, distinct presence across social platforms to keep its brand top of mind and influence its audience’s purchasing decisions. In response, we developed a multi-pronged strategy to reach manufacturers with relevant content, credible information and community-driven engagement. Scroll below to see results selected from last year’s fourth quarter. Read the full article here: https://hubs.ly/Q04vL-5N0

This Labor Day, we reflect on the manufacturing craftsmanship that powers our economy and shapes our community — and value the years of hard work behind it. IMAGE SOURCE: Wikimedia Commons

From donuts to dot cakes, every chance to come together strengthens our bond as a company. This month, we tested viral recipes in a social media-inspired potluck (including Alex’s winning Apple Fritter Focaccia) and celebrated Niño, our August birthday.

The process, in progress.   At Crafted HQ, tinkering, revising and rethinking are essential parts of every project. Swipe for a quick peek at what we’re perfecting right now.

In the OEM sector, manufacturing success comes from repeatable, scalable processes — so why should marketing success be treated any differently?   Where traditional one-off campaigns conclude, an always-on marketing operating system evolves: refining messaging and improving targeting with each interaction and continuously engaging with leads. Utilizing system-based strategies such as evergreen content and automated marketing tools, you can meet prospects wherever they are in their OEM sales cycle and keep them engaged throughout their buying journey.