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@GMktgPlatform

Google Marketing Platform

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@GMktgPlatform
Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform
g.co/marketingplatf…
Joined October 2009
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98.8K Followers
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  • @GMktgPlatform
    Google Marketing Platform
    Google Ads
    @GMktgPlatform
    3h
    Vertical video fragmentation is out. Unified performance is in. @Unilever tested Vertical Video Unification in Display & Video 360 for @Hellmanns across social feeds. The results: 🚀 24% unique reach lift 💰 25% more efficient CPUU 🎯Eliminated ad fatigue Unify your
  • @GMktgPlatform
    Google Marketing Platform
    Google Ads
    @GMktgPlatform
    Oct 7
    Big announcements, even bigger energy. ⚡ We asked Marta Martinez, Melissa Sheehy, and Ronen Benatar to rank the biggest benefits of Vertical Video Unification and an integrated customer journey. Can you guess their answers? Check out their rankings! 👇
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  • @GMktgPlatform
    Google Marketing Platform
    Google Ads
    @GMktgPlatform
    Oct 2
    Missed the big reveal at #ProgIO 2026? We’ve got you covered. 🙌 At this year’s event, we introduced Vertical Video Unification in #DV360 to help advertisers plan, buy, and measure vertical video across premium publishers in one place. Check out this inside look 👇
  • @GMktgPlatform
    Google Marketing Platform
    Google Ads
    @GMktgPlatform
    Sep 30
    Vertical video is where culture happens. But managing platforms in isolation drives ad fatigue and burns budget. Unify your video strategy with Display & Video 360, like @Unilever and @wppmedia, to optimize reach, frequency, and spend. Plan, scale, and boost incremental
  • @GMktgPlatform
    Google Marketing Platform
    Google Ads
    @GMktgPlatform
    Sep 28
    🚀 Big news! Vertical Video Unification is here in Display & Video 360. 🎉 Say goodbye to fragmented buys by centralizing vertical video and leveraging Gemini to unlock: 🎯 Incremental performance and reach 💡 More frequency controls 📈 Full-funnel measurement Learn more:
    1